The Best Tools For SEO

If you are tasked with Search Engine Optimization (SEO), there are tons of SEO tools available that can make your research and ongoing campaigns run a lot smoother.

With so many options available it can be hard to pick the best SEO tools for your specific needs. This comprehensive list of SEO tools is a great place to start.


SEOMoz is one of the most recommended SEO tools for good reason. You can analyze keywords, view traffic and explore your site to see ranks, including the proprietary MozRank. The SEOMoz blog is full of helpful articles from professionals.



One of the most cost effective solutions of the lot, it’s no secret that Microsoft Excel is any hardcore SEO / SEM’s weapon of choice. Excel’s robust feature set lets you manipulate your data to extract the key performance indicators you need to get to buy in.

Excel all by itself is great, but with the SEOTools for Excel extension,  you can take it one step further and track all the on-page and off-page factors you need to continue to improve your campaign performance.


Majestic SEO

Majestic SEO is great for comparing backlinks with your competitors, viewing the history of your backlinks and importing the data into your own SEO tools via the Link Intelligence API. It doesn’t seem quite as beginner-friendly as SEOMoz, however.



If you’ve ever wondered how you can see what keywords your competitors are aiming for, look no further than Ahrefs. This tool examines links, and the database boasts more than 50 billion URLs.

It has a limited scope, but might be just what you need if you’re researching keywords.


Search Metrics

Searchmetrics provides you with a high-quality comparison of SEO, SEM, keyword and backlink data. Compare with more than 75 million domains in eighteen countries. Packages are available for both small businesses and enterprises, but it might be overwhelming for bloggers.



Make the most of natural search benefits with Conductor. The Searchlight is especially useful when you’re looking for new SEO opportunities and want to know what the competition is doing.

Plus, Conductor has SEO tools for reporting your successes to your partners or organization.



RavenTools has a list of more than thirty SEO tools to help you research keywords, track social media activity and manage all of your backlink campaigns.

It plays well with Google Analytics, which you may already use. You can also publish content from RavenTools to WordPress and purchase web content from TextBroker.



Based in the Bay Area, BrightEdge is one of the top Search Engine Optimization (SEO) and Social Media Marketing Management tools available. Founded by Lemuel Park and Jim Yu, BrightEdge was created to address the needs of enterprise class businesses needing a way to manage their Search Engine Optimization and Social Media Marketing efforts as well as data to inform their decisions.


Advanced Web Ranking

Advanced Web Ranking doesn’t just help you find the most popular keyword. It helps you develop an SEO approach that will provide the highest ROI.

Analyze your linkbuilding methods, view all your search ranks and generate automated reports with Advanced Web Ranking.


Open Site Explorer

Open Site Explorer is one of the SEO tools from SEOMoz. It lists billions of domains and trillions of links, so you can see exactly where links are coming from. Subscribe to see shares and links from Facebook, Google+ and Twitter.


Google Drive

Google Drive (formerly Google Docs) is a free suite of office tools delivered via Web-based application. If you are an SEO, the spreadsheets within Google Drive have the ability to utilize XPath, which will allow you to audit and segment external website data, such as website content, titles, meta descriptions, page rank, permalinks, etc…


Advanced Link Manager

Advanced Link Manager illustrates the origin and quality of your links with easy-to-digest graphs. It’s user friendly and has features like the ability to send link requests without opening your email client.



With Buzzstream, you can get help with your link-building campaigns or help increase buzz about your clients with social media search and relationship management tools. Buzzstream offers a free trial, too.


Screaming Frog SEO Spider Tool

This desktop app is different from other SEO tools on this list. Once you install it, you can analyze the content and links on a website from an SEO angle, but it’s not web-based.



Link building is hard – really, really hard. Ontolo tries to productize many of the manual tasks, searches and tracking processes of link building with an extensive set of tools to help you keep your SEO campaigns organized.


Google Adwords Keyword Planner

Google offers some of the best free SEO tools, and the AdWords Keyword Planner is among them. Enter the keyword, website category to see how much competition and how many searches exist.



Followerwonk focuses specifically on Twitter. It lets you analyze who follows you, where they’re from and how you compare to other users. You can link your SEOMoz account and learn how to change your Twitter activity to better leverage the social network.


WordStream’s SEO Tool Kit

WordStream offers a Firefox plugin to help you create more search engine-friendly content. Plus, the online SEO tools let you perform up to three keywords. The database of top keywords helps you examine popularity.


Keyword Spy

Keyword Spy is another of those SEO tools that sheds light on the competition. Not only can you see which keywords are used for backlinks, but you’ll see what they’re paying for Google AdWords.


Google Trends

Search any topic in Google Trends to see how interest in the topic has shifted and how it compares to others.



Linkdex provides SEO tools to analyze your own website as well as those of the competition. Linkdex provides an influence score based on more than 40 signals. Plus, it can locate influential bloggers and authors in your niche to compare results.



DIY SEO is one of the SEO tools that aims to be easy to understand and act on. It comes with a step-by-step plan that’s ideal for SEO beginners but might be too simple for experienced users.


Web SEO Analytics

This service provides a handful of SEO tools that cater to URL analysis, blog analysis and SERP analysis specifically. You can focus on one angle or look at them all for the full picture.


Market Samurai

Look for the crack on the competition’s armor with the SEO tools from Market Samurai. You can take advantage of their weaknesses to get ahead.


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Analytics & AdWords certified growth engineer with over a decade experience in making businesses successful. I own and operate AXZM and often speak at top national industry conferences on the topics of strategy, design and marketing technology. Work with me or learn more about me here. Follow me @nawlready


Leave Comment


  1. Pingback: Getting More Conversions From Your AdWords Campaigns

  2. Reply

    Wow, great post!

    Thanks for all of the tools. This is a great post for anyone who needs the real tool-scoop for SEO.


    • Lanny Nunamaker
    • May 20, 2013

    Nice tools – I use a few and found some new ones to bookmark and play with. Thanks for a useful post. Authority labs has been a recent find of mine – check it out.