American Pregnancy Association

American Pregnancy Association

Learn how we helped a small Non-Profit see 1300.11% in ROI by providing a full service digital marketing mix with a healthy dose of strategy.

Challenge

Large scale website, legacy infrastructure, complex ongoing SEO / SEM & affiliate issues, limited time & budget

Solution

From day one our team put APA on a path for growth. We provided an extensive content audit that identified the most important pages by traffic and social metrics, then developed a 301 redirect strategy to protect their existing SEO, during a large scale migration from over 500 static html pages to a new Content Management System. We then designed and coded a custom Wordpress theme with the navigation and call outs prioritized by analytics data, user behavior and goals / needs.  After the website launched, we executed on an extensive multichannel digital marketing strategy that encompassed organic search, digital PR & outreach, PPC management, affiliate advertising, social media and email marketing.

Results

Within 8 months of launching their new website, we improved traffic by over 100%. In addition we helped mitigate, advise and recover multiple algorithmic updates in Google. Within just over 24 months years we were able to almost double revenue to over $500,000.

+100% PV

1311.11% ROI 

+320% CTR

FROM OUR CLIENTS

“Very few vendors were ever able to handle the scope and complexity of our infrastructure. You guys took to it right away and have consistently improved on what was there. Amazing job guys!”

 
Achieved steady growth in traffic year over year.
Consistently improved & optimized primary entry pages.
Monitored and improved social engagement across all major networks.
Built & maintained a custom Wordpress site with 5.5 million+ monthly visitors.
Improved yearly users and page views by over 100%.
Our team developed a new brand identity for APA.
 

Services

From branding, content strategy, web design & development to technical SEO and ongoing in-house training, the AXZM team provided a full service approach for the APA project.

Branding

Content Strategy

Web Development

UX Consulting

Digital Marketing

Paid Media