American Pregnancy Association

KBM Group

Learn how we reshaped the web presence of one of the top data driven marketing companies for Fortune 50 enterprises in the United States.

Challenge

Legacy website, complex navigation & page layouts, large organization, strict requirements, tight deadlines

Solution

From day one our team set out to provide KBM Group with a modern responsive web design that would stand head and shoulders above their competitors. We developed mood boards, wireframes and type specimens based on their branding that met their communication standards at the highest levels. The design team provided a mockup that was aimed at reducing user friction with a simplified interface, despite the complex navigational structure that was required. Our developers then created a custom WordPress theme based on the mockup. We created a Taleo integration for their recruiting efforts as well as ongoing technical SEO and UX recommendations throughout the process. After the website launched, we provided detailed documentation, updates and support.

Results

The KBM Group internal marketing staff was able to make changes to the website much easier. The documentation we provided established a system to make the website more sustainable as different team members were added to work on the website over time. Overall mobile traffic and engagement improved significantly.

Services

From custom WordPress web design & development, UX consulting, technical SEO recommendations and systems integrations, the AXZM team provided a modern approach built on industry best practices for the KBM Group project.

UX Consulting

Web Development

Systems Integration

Documentation

 
Achieved steady growth in traffic year over year.