Content Strategy

Content Strategy

Imagine a place where all your content has a well-defined purpose and location. It’s easy to access and understand. Your content marketing efforts are on time and governed by the right people. Customers, stakeholders and marketers alike are all ecstatic.

This is a world where content strategy has been put to use. We can help you get strategic with your content.

Content Strategy ServicesContent strategy helps you keep projects in scope and communication goals clear across all channels

Content Audit

Content Audit

Every structure has weak spots. The same goes for website content. Our content audits reveal your website’s deficiencies so we can address and strengthen them as needed.

Content Strategy Message Architecture

Message Architecture

Telling a story that aligns with your brand promise and the needs of your target audience is no easy task. We can create a blueprint that guides your content decisions.

Content Strategy Governance

Content Governance

Who is going to write, manage and publish your content? What CMS is best for you? Our team will help you figure out the who, why, how and what of your content strategy governance.

Content Strategy Editorial Calendar

Editorial Calendar

When is the best time to publish your content? How frequently? AXZM helps you organize and implement a sustainable editorial calendar for your content marketing efforts.

Metadata Frameworks

Metadata, or the data about data, provides attributes that allow you to classify your assets and / or how others may consume that particular piece of content.

Copywriting

Copywriting

Content should be fresh, well-researched and most importantly, well-written. AXZM’s copywriters are journalists by trade. Telling good stories is a big part of what we do.

Content Strategy ProcessAXZM offers Dallas businesses that will put your ahead of your competition

  1. Analyze

    AXZM’s content strategists were born with a compass in hand. We will analyze your content strategy goals and take you exactly where you want to go.

  2. Collect

    Once we have analyzed where you are headed, we embark on the path of collecting and creating all the content you will use for your content marketing initiatives.

  3. Publish

    Now that we have your content collected, organized and ready to go, we set out to publish it to the channels that are most accessible to your target audience.

  4. Manage

    Content is not a one-off or push button utility of business. Just like the engine of a car, it must be managed and maintained. We help you figure out the ongoing governance of your content.

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