The written word can make or break your business. That’s why good Copywriting is so important to your company reaching its marketing goals.
Quality copy doesn’t just idly take up bandwidth. It does the hard work of engaging your target demographic and potential clientele with a well-written, well-researched story. Allow AXZM to tell yours.
Copywriting ServicesWe write stuff.
Writing for advertising requires many niche skills. You need the story-telling strengths of a journalist with the marketing moxie of Don Draper. Well, not really, but that sounds really cool.
Strategic keywords and engaging stories can boost your company’s rankings on popular search engines like Bing, Yahoo and Google, driving more traffic to your site.
Like a river, without a steady stream of good copy, a website can grow stagnant. Keep your website fresh with a strategic editorial calendar and regular articles relevant to your industry.
Our Copywriting ProcessAllow AXZM to tell your story.
Our Copywriting Process
A man walks into a bar. The bartender nods knowingly. He gathers his ingredients and tools and begins mixing. Just like the bartender distills a potable product into a small dram, our copywriters serve up powerful messages in small doses. After all, you only have a short time to deliver your message, so it must be potent and tasteful. And, just like a good drink on a good night, the customer will remember it forever. We’re sort of like bartenders, only with words. Here’s how our process works:
This is the point at which we gather all of the ingredients. We will hone in on the details of what your product or service does, the voice of your brand and your expectations for the campaign. Once we have them on the counter, its time to move on.
We want to know who your customer is. We want to find out exactly what makes them fit into your target demographic and what makes them tick. What are their motivations and concerns? After all, you wouldn’t offer beer to a wine connoisseur.
Once our knowledge of the product and demographic is in place, we can begin building a pitch. This is where we convey the benefits of your product or services in well written, clean copy. Just like a good bartender, we love telling stories.
The garnish goes on once the initial drink has been built. It comes in the form of memorable words, slogans and stories. Our history in journalism will add pops of color to the pitch, which, in turn, will convert your website traffic into more sales.
We’re not merely sliding a drink across a wooden bar. We’re orchestrating a pitch that aligns your brand with the customer’s needs. Online, it will increase customer interface, boost customer loyalty and brand recognition. And, it keeps them coming back for another round.
Our job isn’t done once the copy is published. We will help your business develop an editorial strategy that will enable a steady stream of relevant content to populate your website. This will help increase traffic to your site, and boost your search engine rankings.