What Is SEO?Search Engine Optimization Explained
Search Engine Optimization experts will commonly evaluate a wide range of parameters, including on-page factors like title tags, keyword density, page rank, as well as off-page optimization factors such as link popularity (how many links are pointed to your website) and the frequency and amount of social media activity happening around your website.
The goal of a well-executed Dallas SEO campaign isn’t just to get high rankings for a specific set of keywords, it’s to generate revenue through new leads and sales.
Search Engine Optimization or SEO, is the process of improving the on-page and off-page elements of a website to increase it’s rankings in search engines like Google, Bing and Yahoo.
The Four Pillars of SEOA primer to get you started
Keyword analysis is the process of analyzing and then selecting specific keywords based on relevance, traffic and competition. Keyword popularity can confirm demand and help drive your content strategy. Keyword analysis and research should never be the only data source you use to inform your decision making process.
Setting up buyer personas aligned with your internal customer data and collecting as much geographic, psychographic and demographic information on your target market is also highly recommended.
Widely regarded as a critical Search Engine Optimization factor, on-page optimization deals with adjustments made to the actual website pages themselves. This usually entails making changes to text, titles, metadata or the XHTML / CSS markup.
On-page optimization is one of the first places you start with your SEO. Your target keywords are strategically placed throughout the content, in the titles of the pages, in the categories as well as in the naming convention of URL’s and images / multimedia (where applicable) and the net result is better organic rankings.
Off-page optimization deals with adjustments made outside of the websites pages. This involves increasing the quantity and quality of inbound links to the website. The goal of off-page optimization is to increase a website’s exposure on the Web and get as many natural, quality links back to your site as possible.
Although only Google knows for sure, it’s widely accepted in the SEO and internet marketing community that Google’s ranking algorithm is still based heavily on the amount and quality of inbound links to your website.
Dallas SEO ServicesStrategic content and outreach, not just tactics
AXZM’s Dallas SEO services cover the full range of search engine marketing employing best practices to get you results. No automation, no low quality content, no shortcuts. Dallas SEO is hard work, but we love doing it.
Whether you need a simple Dallas SEO audit, on-page optimization, keyword research, pay-per-click advertising or local search optimization, online press releases and social media marketing our team can handle all aspects of your Search Engine Optimization needs.
With more than 20% of web searches related to location, AXZM can help you gain a more prominent position in local searches with specific keywords.
Setting up a Global SEO campaign takes a larger amount of time depending on the the keywords. AXZM can help you carry out a successful global campaign.
With e-commerce expected to grow to almost $120 billion in 2015, now is the time to set up a solid mobile SEO campaign for your business. AXZM can help.
There are valuable insights to uncover when you know how the competition ranks in search engines. AXZM can help put you rise above your competitors.
There are more than 100 billion searches on the web each month. We conduct extensive research to find out which keywords will be successful for you.
What are your target customer’s demographics? AXZM’s Dallas SEO team will help you find out who they are and what makes them tick, so you can hone in on your message.
Blog posts, infographics, videos and white papers are all part of the content marketing process. AXZM will help you develop them in order to drive traffic.
One of the most important ways to get a higher search ranking is strategic link building. We will help you develop quality links that will drive traffic.
You can use press releases to drive more traffic to your website. We can help make sure that your press releases are well written and well distributed.
Prospecting key influencers, authors and publishers is an artform. We can help you connect with all the right outlets to spread your message.
Social Media Optimization
We can help you optimize your social media profiles as well as all your social content to get the best results from your social media efforts.
In general, search results that feature videos earn a higher percentage of clicks than their plain-text counterparts. We can help create and optimize videos.
Our SEO ProcessLet our Dallas SEO consultants help you along the process
Dallas SEO Process
If you are looking for a Dallas SEO company to guarantee you a #1 position in Google, you are in the wrong place. We don’t guarantee rankings, we increase conversions. We build your brand and authority online through a mix of digital marketing encompassing E-Mail, Social Media, Content Marketing, Online Video, Pay Per Click Advertising and Organic Search Engine Optimization. We do it naturally. No automation. No shortcuts. No silver bullets. Our Dallas SEO process is transparent, there are no smoke and mirrors here. Whats our secret? We dig in and do the work, it’s pretty simple.
This is where it all begins. Long before we ever create a single blog, we first clearly define your business goals and create a content strategy that is perfectly aligned with those needs.
Once we have a strategic approach to all your web content and a very clear picture of exactly who we are targeting (and why), we set out to create the assets we need to execute our SEO campaigns.
This is where the magic happens. Assuming all of the content and creative assets for your Dallas SEO campaigns are approved and ready to go, we will then begin the process of using those assets to promote to your target audience.
That which can be measured can be improved. We analyze the analytic data from your website, email and social media channels and make ongoing adjustments to increase the performance of your Dallas SEO campaigns.
Maintaining your position is an ongoing battle, but you are not alone. We can help you fend off competitors so you can maintain your rankings and the leads / sales you get from those rankings.
How We WorkHere is a simple overview of how we work with clients
Search Engine Optimization (SEO) for your website can be very time consuming and if not done correctly, may even cause your website more harm than good. The most important thing you need to understand about SEO is that it takes time and resources. There is no “SEO Button” unfortunately. The more competitive the keywords you are targeting, the more time, content and resources are generally needed to overtake your competition.
We traditionally work under monthly retainer agreements for our clients toward very specific goals. Sometimes those goals are for lead generation in a local niche over 5-6 months, sometimes they are geared toward national branding and / or reputation management objectives in an extremely competitive industry over 3-4 years.
How we bill for your project depends greatly on the resources and time involved. Need help with your SEO? Contact us today.