Customer relations management is a vital component to any business. This business role encompasses customer support, marketing and sales. SugarCRM is a web-based customer relations management (CRM) tool that facilitates all of these business roles by bringing them together under a unified software system. This allows customer relations specialists to quickly and efficiently deal with a wide range of customer demands.
SugarCRM Web Based Customer Relations Management
SugarCRM can be accessed through a website, which is usually hosted internally by a company. This only permits employees of the company to access the website. Specialized telephony hardware can be incorporated with SugarCRM, allowing for easy integration of phone support into the CRM package. This can be accomplished by installing an IP-based phone system that links directly to the server that hosts the software.
CRM software is important for a variety of reasons. It is often used to track customer orders, billing history, and catalog any complaints they may have. By placing all of this information under one unified software system, customer service specialists can bring up information about a customer rapidly. This leads to a faster turnaround time for customer service issues, and it can also result in more accurate issue resolution. By centralizing all customer relation services under one unified system, a CRM software system maximizes the utility of each customer relations specialist.
Advantages of Using SugarCRM
The advantage of SugarCRM over other CRM offerings is that it is free and open source. This allows anyone to freely use and modify SugarCRM. This free version is known as the Community Edition. There are priced editions of this software suite available to users as well. There are benefits to purchasing a priced edition, which include professional support, cloud-based storage, web hosting, and more. In addition to Community Edition, there are four priced offerings: Sugar Professional, Sugar Corporate, Sugar Enterprise and Sugar Ultimate. Prices range from $30 per user per month to $100 per user per month.
Customer relations management is a crucial role for any business. If a customer is left unsatisfied, it is up to the customer relations specialists to resolve the issue. If they succeed, they are likely to keep that customer. Great customer service helps to improve customer satisfaction and brand loyalty, which can lead to improved profit margins.
With an integrated customer relations management software suite, a company can simplify the customer relations management tasks their employees must engage in. This leads to more efficient uses of company resources, which lowers overhead. These time tested business facts make customer relations management software invaluable to any business.