SXSW Interactive 2013 Recap

SXSW Interactive 2013 Recap

Time Icon 3.15.2013Tag IconEvents

EventSXSW Interactive



Austin Convention Center
500 E Cesar Chavez St
Austin Texas,78701

Event Website

Looking for highlights from SXSW Interactive 2013? Well, you are in the right place! With a dizzying array of panels, keynotes, industry parties and start-up hype, this years SxSW Interactive conference has proven to be one of the biggest yet. I have been attending SXSW Interactive since 2007 and have seen a lot of changes in that time. I remember when the Mark Zuckerberg Keynote descended into a glorious symphony of chaos back in 2008.

I remember seeing a staggering Evan Williams being escorted by an assistant leaving the Microsoft party, unable to walk on his own. I remember the hype and fascination of Foursquare badges specific to SXSW and looking back and laughing at how me and my friends would check in every 5 minutes at the conference in an attempt to collect them all.  I remember Gowalla. Oh Gowalla, how I miss you.

This years SXSW Interactive was different for me than any other year since I have been going in that I did not actually learn anything new to speak of. I caught a few useful tips on usability and UX and definitely got a good chuckle from the shenanigans I witnessed at the after parties, but for the first time since I have been going to SXSW Interactive, I was a bit underwhelmed. Almost every year I’ve attended, there was always a jewel I walked away with. Something I could hang my hat on and say “See, that’s why I go to SXSW”. Sadly, I cannot say that for this years conference.

With that said, this years SXSW Interactive did have it’s moments. Here are some of my personal favorites from this years conference:

Elon Musk

A real life Tony Stark, Elon Musk message of commercial space travel resonated with this years conference goers with his evangelism of commercial space travel with show stealing quotes like “I want to die on Mars. Just not on impact” as reported by Mashable and the SXSW website. For those of you who have been living under a rock, Elon is the mind behind the Tesla Motors and SpaceX ventures.

Gary Vaynerchuk

Gary’s five hour publicity stunt at this years Interactive portion of SXSW was a pretty epic move to continue owning and being a part of the larger conversation. Even though he wasn’t keynoting this year, he stayed in peoples minds by doing this, even if it was just one person at a time. I love Gary’s passion and energy for social business and his commitment to helping his audience and supporters is inspiring. He is second on my list this year, simply for the drive and hustle. This is what it takes to be successful, not just in tech, but in life.

Bre Pettis

Bre Pettis keynote was the talk of the conference, presenting his vision of a second industrial revolution with 3D printing technology at the forefront. His company MakerBot has been doing some pretty darn cool stuff the last few years in the 3D printing space. If you were unaware of this new technology, you might want to come out from under that rock and take a gander, it is worth your time. The possibilities of how this technology could disrupt traditional manufacturing methods is profound and potentially far reaching.

Matthew Inman

Former SEO Moz employee and internet celebrity Matthew Inman was one of my favorite keynotes this year. Matt inspires me a lot to take more risks and spend time on things I really care about, as he has made a career out of doing what he loves. His online comics and various books have entertained the team here at AXZM to no end, especially “How a Web Design Goes Straight to Hell“. He is among my top highlights for being an awesome person and creating killer content, two things we value a lot.

Al Gore

Probably one of the most uneventful keynotes of the conference, Al Gore showed up to talk tech with Walt Mossberg of All Things Digital. I wish I could offer more enthusiasm for the man that invented the internet, but I cannot conjure up excitement that simply isn’t there. He gets a mention because he was technically our POTUS at one point, even if it was basically stolen from him.


Vegas Tech

You couldn’t look at a feed during this years conference without seeing the #VegasTech guys up in the mix somewhere. So what the heck is Vegas doing in Texas promoting Vegas? According to their website…

VegasTech is a tight-knit group of thinkers, doers and makers committed to making Las Vegas the #1 hot spot for tech entrepreneurship.

OK, I can dig it. Do whatever it takes to make it happen. They get honorable mention for their guerrilla marketing efforts. Other states trying to attract more start-ups and entrepreneurs should take note. This is community at work.

2013 SXSW Interactive Highlight

Just because you didn’t make my list of favorites above, doesn’t mean you don’t get a mention! I created a Storify of the entire conference below. Enjoy! Retweet! Link back and all that good stuff…


Day One – Bre Pettis Opening Remarks Community Recap | SXSW 2013We took the time to check out Bre Pettis, our Opening Remarks speaker and the CEO of MakerBot, today in Exhibit Hall 5 at 2pm. Pettis tal…
At #SXSW, Bre Pettis just announced the new MakerBot Digitizer to capture objects in 3D space. Richard
SXSW 2013: Bre Pettis Makes SXSW Opening Remarksfleishmanhillard
Today at #SXSW, Makerbot founder Bre Pettis introduced the Makerbot Digitizer Desktop 3D Scanner.
"#Creativity is much more accessible now in the maker world." @makerbot’s Bre Pettis #sxsw #3Dprinting
Thingiverse – Digital Designs for Physical ObjectsThingiverse is a universe of things. Download our files and build them with your lasercutter, 3D printer, or CNC.
Bre Pettis was amazing @ sxsw with the makerbot digitizer
SXSWi – Who Will Be The Next Twitter? . See in full at: #infographic #visually Caines
We found over 1 million mentions of #SXSW and #SXSWi on the first day of the conference. Will day 2 hit higher?
Day Two – Elon Musk Community Keynote Recap | SXSW 2013Yesterday, at SXSW Interactive festival in Austin, Texas, Chris Anderson interviewed Elon Musk in a highly anticipated and extremely well…
Elon Musk in Charge @ SXSW 2013Peter Tsai Photography
Elon musk sxsw 2013elon musk speaking at sxsw 2013
Elon Musk sketchnotesrich wells
Elon Musk KeynoteImageThink
Elon Musk Laughing @ SXSW 2013Peter Tsai Photography
Elon Musk SXSW Recap Rap by SaulPaulrerouteproductions
Experiment to correlate how #funny violations are w. alcohol intake by @joelmwarner @petermcgraw @humorcode #sxswi Duarte
#BigData = Big Opportunity #Infographic.Marketing executives are particularly influenced by its emergence #SXSWi bordes
Top startup on @Mashable SXSW Trendspotter right now: @groupme #topsysxsw #mashsxsw
@garyvee hustles more than anyone, but more impressive, he consistently gives back. Five hour Q&A booth?!?!#respectAaron Batalion
Lines aren’t too long yet for the @garyvee Q&A .What should I ask?#sxswi
Impromptu preach and Q&A with @garyvee was awesome #SXSW magic Bretado
@garyvee Q&A good luck man! Okula
@garyvee Loved the Q&A today! Any chance you can DM me details ab the #secretwineparty tonight? Y’all had to run! Groves
All Star Pannel: Joichi Ito, Kevin Rose, John P Barlow interviewed by Colin Raney #sxswi De Abreu
"It’s important to commit to something and go and build it" – @kevinrose on "The New Serendipity" panel at #SXSWi Ventures
Tumblr was invented to enable anyone to post anything and customize everything says David Karp #SXSWi #growtumblr Burtt-Jones
Design Like DaVinci — SXSW 2013In this talk, you will learn about five sketching secrets of Leonardo Da Vinci, four rules for generating ideas, and four rules for refin…
Line forming to hear @TonyHsieh speak at the Lounge. #VegasTechSXSW #sxswi Lucht
Working the knobs on the Smithson Martin Emulator fully touchscreen DJ interface. #SXSW #SXSWi #Microsoft Chicken George
Interesting discussion of the new grammar of the Internet age. (Great infographic) #writeway #SXSWi Akers
In his wake, Pitch @SHAQ opportunities #sxsw #pitchshaq :) Sullivan
Here is @SHAQ next to @jchysk learning about @LaunchKeyApp h/t @davidgosse #VegasTech #SXSW #SXSWi
Shaquille O’Neal Talking Technology at SXSWi 2013normalguyguide
Met Grumpy Cat today at #sxsw. It was awful. Lewis
Discuss the evolution of the internet with Mashable CEO @petecashmore at #SXSWi 11 a.m. Monday. #MashShow Cashmore
Just Scumbag Steve and Grumpy Cat. #SXSW #SXSWi @BlakeBoston617 @RealGrumpyCat Lashes
RT @BenLashes: Just Scumbag Steve and Scumbag Alex Jones hanging together. #sxsw #sxsi Tech Austin
Alex Jones, Local Austin boy,telling sxsw to shove it #talkshowhost #infowars #alexjones #sxsw
Police Target Infowars with Citations at SXSW Festivalthealexjoneschannel Alex Jones at SXSW FlanaganEister
Texans are America’s Vikings. #SXSWiTeam Coco
This happened. #grumpycatdpstyles™
So the remarkable thing about #SXSWi this year is how unremarkable it is. Nothing new in marketing or tech – all tired and old. #sxswgiovanni
Day 3 of #SXSWi is coming to a close. What was your favorite panel of the day? What did you learn? Group
@gabeshep you are the man #VegasTech #v2v #sxsw Shepherd
#VegasTech top trend on @mashable for #SXSWi again! Keep it going please use #VegasTech #SXSW #SXWi in your tweets.
Great job tonight by @zappos @jasonmendenhall and the entire #vegastech crew at #sxswi cocktail party! Vegas Chamber
Sarah Silverman talks having the freedom to fail: "Comedy dies in the second guessing of it." #sxswi
@hootsuite you just got pulled over no drinking and tweeting #sxsw #sxswi Lazzara
Nyan Cat’s @PRguitarman and Andrew WK partying hard at #SXSW #SXSWi #nyancat #mashSXSW Lashes
@craignewmark at @sxsw #SXSW2013 #sxswi #journalism Sharma
Responsible news: don’t interview people who are paid to lie. #PRhacks #SXSW #sxswi Craig "Craigslist" Newmark Oh
Fun night @knoxkeith @chrisyates11 My boy gets interview yet again! Cashmore & Mashable #MashSXSW #sxswi #sxsw Yates
Hey @google, what if you could have a natural conversation with your #talkingshoe? Sound Googley?#NLU #NLP #SXSWi Ziggy
@guykawasaki signing books at #sxswi for @Duarte crew #whatsyourstory
Bryan Reece: imagine if everything you do is recorded. This is the direction that technology is headed #SXSW #sxswi Oh
James McQuivey Digital disruption will place us in perpetual disruption. Prepare to continually change #SXSW #sxswi Oh
Crazy. #GoogleGlass introduces new #UI and info-sharing: Timeline cards, bundles, ear tap and nodding. #Glass #SXSWi
Causes of failure when trying to be funny online. Via @benhuh @Cheezburger #humorbomb #sxswi Cecil
Want to know what had people buzzing on day 2 of #SXSWi? Check out our buzzgraph
Day Three – Tina Roth Eisenberg Keynote Community Recap | SXSW 2013Tina Roth Eisenberg wowed the audience at her keynote session at SXSW Interactive yesterday. Catch up with her talk by watching this keyn…
A labor of love always pays off — Tina Roth Eisenberg. #Resource #SXSW novak
Tuning in to #SXSW and watching @swissmiss Like the career venn diagram (via @cshapiro)Emilia Flockhart
.@SuperNAP @VEGAScom & @vegastechsxsw all listed on @mashable SXSW Day 3 The Top Social Buzz
Epic #SXSW FILM 2013 Infographic!
#SXSW and #SXSWi attracted the attention of Twitter across the globe on the 3rd day of the event
Hot topics at SXSW – day 3 & 4 infographic #tmwsxsw James
Day 3 of the #stackathon at #SXSW! Stop by and participate for a chance to win an iPad mini!" @jeanbertstanisBenny Thomas
Day Four – Julie Uhrman & Joshua Topolsky Community Recap | SXSW 2013©2012-2013 SXSW Inc "SXSW" and "South By Southwest" are registered trademarks of SXSW Inc. Any unauthorized use of these names, or variat…
The stage is set. @juhrman @joshuatopolsky #sxsw #uhrmtopo Live stream here: Yeeehaw!
My sketch notes from Day 4 Session [Pic 1 of 2] @dens @joshuatopolsky Julie Uhrman #sxsw #sketchnotes Ashamalla
@sxsw attending tina roth eisenberg (@swissmiss) keynote felice
TV gaming is changing. Julie Uhrman says everyone is a gamer, we just have different expectations
Julie Uhrman presenting OUYA, the $99 gaming console, and more importantly a new gaming ecosystem. K
My write-up of the OUYA Julie Uhrman/Joshua Topolsky keynote: "Things got awkward…" #uhrmtopo #SXSW L. Gallaga
Award for best networking technique goes to… This guy! #sxswi Suter
This is Matthew Inman, the guy who creates The Oatmeal. He’s really funny. @oatmeal #sxsw / SomaFM
Artist Matthew Irman from The Oatmeal at #SXSW "…my art…between social media and comics" @Oatmeal Davis
Portrait of Matthew Inman (aka @Oatmeal ) as a web designer before he started doing web comics. #SXSW Grant
Hilarious presentation from @Oatmeal at @sxsw! Great social Q&A powered by @massrelevance! #askinman Relevance
Closing keynote @Oatmeal shares the crowd he’s presenting to at #sxsw. #BearsWin Chan
#crowdfunding tips from @Oatmeal #gogoSXSW #sxsw #SXscout Snyder
On day 4 of #SXSWi we found that women out-tweeted the men 58% to 42%
The #SXSWi Interactive Awards Show pre-party has started!
Why #Sxsw Interactive Award Emcee @AishaTyler loves tech via #digitaldash
@aishatyler emcee #sxswi awards @bloomfire Carlson
Cue bluegrass music: #sxswi award ceremony about to start Chopra
Winning the Personal Category of the #sxsw interactive awards @Marco_Rosella yeey! Volpini
#sxsw 2013 Interactive Awards Ed Resource winner: @ChronoZoom Congrats! Espy
Proud to announce Contre Jour has won a #SXSW Interactive award! Explorer
Tonight #creatorclubhouse got a tad better as @SoundCloud won @sxsw interactive award in Community Weise
OneState Interactive Co received the 2013 Top Band Award last night… Thank you everyone for your trust… Interactive
And @zephoria gets her #sxsw interactive hall of fame award: a permanent badge! #ilovedanah
Heck of a long line to get into the interactive closing party! Been in line 2 hrs w/ @CCarretero @therab #sxsw Albert
An inspirational SXSW interactive ends with a contradictory, sarcastic talk by @bruces – we were poked, not moved. Luke McDonell
We should eat the media we kill. #SXnotes of @bruces #SXSW closing remarks.
Bye bye interactive. #music crowd has come! #ShitISawAtSXSW #sxsw #woah I Saw At SXSW

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