American Pregnancy Association

Armstrong Kellett Bartholow

Learn how we took a small Dallas Bankruptcy Firm to the top of local search which resulted in a 792.86% Return on Investment.


No presence in search engines, no presence in social media, outdated website, limited time & budgets


From the day we started working with AKB, we knew that improving their brand perception with a modern website and building their authority in search engines was vital to generating new leads and growing their practice. Our team provided a custom WordPress website design optimized for search engines. We also developed a sophisticated local search marketing campaign that focused on their target keyword "Dallas Bankruptcy Attorneys".


Within 8-9 months of launching their new website, we were able to place them in the top 10 for one of the most competitive keywords in their market which resulted in hundreds of qualified leads. They eventually achieved #1 rankings and stayed in the top 5 for over 2 years with little to no website promotion, sustaining relevance and high rankings even after 5 major local search algorithmic updates. One of the leads generated through their website resulted in a $500,000 case.

1280% PV

792.86% ROI 

620% OT


“I have learned more about online marketing and what I should be doing to grow my business in the last year of working with you guys than I did in the last 5 with my other vendor. Great insights and value, always.”

Achieved steady growth in traffic year over year.
One of our content recommendations resulted in 35% of their overall traffic.
Organic search became their primary acquisition channel.
Within the first 4-5 months of our engagement, Google was the main source of traffic.
Our team developed a new brand identity for AKB.


From branding, web design & development, content and social media marketing to local search marketing, the AXZM team provided a full service approach for the AKB project.


Content Strategy

Web Development

UX Consulting

Digital Marketing

Paid Media