Avoiding The Content Strategy Silo Trap with Scott Abel

Is the stress of managing and approving content within your organization starting to overwhelm you? Is trying to get Marketing, IT, Writers, Creative and Stakeholders on the same page starting to feel like a battle you can’t win? Is your organizations technical communication scattered and inconsistent? Don’t fret, we know someone who can help you out with these scenarios and more. We are pleased to announce Thursday, March 28, 2013 – Dallas Content Strategy will be hosting the original Content Wrangler himself, Scott Abel at Aloft Dallas.

About The Speaker

As the President and Founder of The Content Wrangler,  Scott Abel specializes in helping companies discern how to best deliver the right kind of information to the right group of people at just the right time – and in the right format and language. A founding member and former executive director of Content Management Professionals, Scott is a nationally recognized leader in the emerging field of content strategy, a keynote presenter and panel moderator at a variety of content strategy conferences. He has spoken at and co-produced some of the top content strategy conferences in the industry, including the Intelligent Content Conference on Corporate Publishing.

About The Presentation

In his presentation “Avoiding The Content Strategy Silo Trap” Scott Abel will provide the how, why and when of the content strategy process, going into use cases, tools and techniques as well as ways to break down silos within departments of your organization to achieve better communication and content for your company. No presenter we have brought up until this point has gone into this much detail about how to actually do content strategy from beginning to end. If you were ever looking to learn more about how to do content strategy yourself, this is an event you do not want to miss!

Be sure to RSVP here to make sure you get a seat, there are only 19 left to see Scott Abel!

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Analytics & AdWords certified growth engineer with over a decade experience in making businesses successful. I own and operate AXZM and often speak at top national industry conferences on the topics of strategy, design and marketing technology. Work with me or learn more about me here. Follow me @nawlready

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You must be pretty smart because you're here. We like your style. You can have all of our latest tools, tactics and growth strategies FREE, in your inbox, every month or so. 

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