Putting together a content strategy command center is tedious. There are a lot of spreadsheets, data collection, qualitative and quantitative analysis, persona modeling, key messages, etc… that has to be organized somewhere.
The vast majority of content strategy templates out there are great and offer direction, but you still have to manually create a good portion of the deliverables. You know, the actual spreadsheets for your content audits, audience personas, key messages and style guides, etc… ? That stuff is boring and sucks the fun out of actually doing the work you are getting paid to do.
This is one of the main reasons I gave this template away. Creating all that stuff can be extremely time consuming when you have deadlines.
Please note that this is not meant to be a silver bullet. Every project is unique and requires different metrics to be tracked, different things need to be evaluated. Hopefully this spreadsheet will help you get the process started a little faster.
If you find it useful, please share and link to it!