Five Elements Of Inbound Marketing

What is Inbound Marketing, you ask? Originally coined by tech luminary Seth Godin in his book Permission Marketing, and later evangelized by Dharmesh Shah (Hubspot) and Rand Fishkin (SEOMoz), inbound marketing refers to the idea of earning the attention of potential prospects and drawing them to you website with valuable content. There are many elements that make up inbound marketing, and when used correctly they come together to form an environment for success. Here are the five elements that make up AXZM's inbound marketing world.