For those of you out there not fully leveraging analytic data to improve your conversions and user experience, you are missing out on half the game. Google Analytics is an amazing analytics platform that allows you to review traffic on your website.
Setting up Google Analytics is very simple, especially if you are using a Content Management System like WordPress. Most commercial themes (and many free ones) provide a way for you to embed the Google Analytics javascript code into your dashboard without having to mess with any code, FTP, etc…
Once the tracking code is installed on your website, you’ll be able to view a variety of data including overall traffic volume, source of traffic, visitor demographics and detailed insight about their visit and navigation throughout your website.
With a little research you can use this data to determine what areas of the website are performing well, and what areas of the site could use some fine-tuning (or a complete revamp). One metric in particular we suggest taking a look at is the Exit percentage for different pages throughout your website.
What is an Exit?
As described by Google:
“Exit% is the percentage of site exits that occurred from a specified page or set of pages.” More simply, it’s the page on your site that the visitor left from.
What is the Difference Between Exit Rate and Bounce Rate?
Google describes the difference between Exit Rate and Bounce Rate as follows:
“To understand the difference between exit and bounce rates for a particular page in your site, keep in mind three things:
- For all pageviews to the page, the exit rate is the percentage that were the last in the session.
- For all sessions that start with the page, bounce rate is the percentage that were the only one of the session.
- The bounce rate calculation for a page is based only on visits that start with that page.”
Why is Exit Percentage important?
If you’re looking to convert more visitors in buyers, you need to know how they navigate your site. You can use Exit% to help you pinpoint areas on your website in which visitors leave, before converting.
What Should I Do About Pages With a High Exit Percentage?
Well, that kind of depends. For some pages on your site, a high Exit percentage might not be a big issue. For example, if you have a basic Contact page that simply includes your address or phone number, you might find that this page has a high Exit%. This might simply mean that people were searching for your phone number or address, found the information they needed, and may “convert” in a different way. In this case, a high Exit% isn’t too alarming.
However, if you find that your products or services pages have a high Exit%, you’re probably losing revenue! In this case, we suggest looking closely at those pages to determine why people are leaving. Consider adjusting the content or images on those page to make them more appealing. You may want to adjust your call to action (or add one if it’s missing) so that visitors know what the next step should be.
You must be pretty smart because you're here. We like your style. You can have all of our latest tools, tactics and growth strategies FREE, in your inbox, every month or so.
You're one step closer to greatness! Confirm your email so we can start sending you awesome stuff.
*We hate spam with a passion and do not share or sell your information with any third parties, ever.
Please enable the breadcrumb option to use this shortcode!
Analytics & AdWords certified growth engineer with over a decade experience in making businesses successful. I own and operate AXZM and often speak at top national industry conferences on the topics of strategy, design and marketing technology. Work with me or learn more about me here. Follow me @nawlready View all posts by Steve Floyd
You must be pretty smart because you're here. We like your style. You can have all of our latest tools, tactics and growth strategies FREE, in your inbox, every month or so.
You're one step closer to greatness! Confirm your email so we can start sending you awesome stuff.
*We hate spam with a passion and do not share or sell your information with any third parties, ever.
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic -
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic |
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - TRANSFORMING LIVES WITH OUR INSPIRATION
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic % - Smyrna Development, LLC
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic – Entireweb Articles
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - axnmedia
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - International Trade Finance, LLC
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic | THE BEST HEALTH OF YOUR EYES IS OUR GREATEST CONCERN
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic | Web Colors Digital
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - WE TEACH MONEY LIFE SELF DEFENSE WITH FINANCIAL GOALS IN MIND
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - SEO For Marketers
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic % - Affiliate Marketing Advice
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic #australiannews #auspol #marketing - Oz Feed
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic %
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic | All The Way Digital
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic | rankmysite1st.com
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - #1 SEO FOR SMALL BUSINESSES
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - 4Grow
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - Building Up Your Brand & Messaging Campaigns Using Social Media
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - DailyMarketingHub.com
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - Building Up Your Brand & Messaging Using Social Media
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - Call Only Google Ads
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic | BETTER CARE – BETTER TREATMENT FOR A BETTER FUTURE
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic % - Millions and beyond
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - BUSINESS DEMO WEBSITES
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - Site Flipping Plan
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic | RedStar Nation
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic – Medios Masivos
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic | ITS A NEW PETSTORE EVERYDAY
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic | Small Business Ideas Information Here
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic % - IM Institute
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic % - RTFANS's Blog
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic | Next Tier Marketing
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - THINK ONCE, THINK TWICE, THINK DANCE STUDIO
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - FLASH SALE SOFTWARE STORE
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - HandyMan Services
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic – Web Pro Help 425-761-8263
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - Crazy About Startups
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - Ready AI.M
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic – Reputation is Everything!
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - Pixel ui Media
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - SEO AGENCY SEO AGENCY
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - axnhost.comaxnhost.com
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic – My Blog
Pingback: SEO & Wordpress & Other Earning & Learning Help, Info, How To Ideas With Live Blogs, Articles, News.
Pingback: » 19 Advanced SEO Techniques to Double Your Search Traffic
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic % | Ads Spider
Pingback: Branding & Design Agency Logos | brandulum Custom Design Agency Logo Designs
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic % - InterReviewed
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic – iPongo NEWS
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic – DDH
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic | altReboot
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic % – Oasis
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic | Marketers Valley
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - Scott.Services Online Marketing News
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic - Online Marketing strategies
Pingback: 19 Advanced SEO Techniques to Double Your Search Traffic – IM Training Paradise
Pingback: 19 Advanced SEO Techniques That’ll Double Your Search Traffic – Best Web Hosting Providers in 2020
Pingback: 19 techniques de référencement avancées qui doubleront votre trafic de recherche – prueba
Pingback: Metrics for earnings: Five indicators of content success
Pingback: 18 Advanced SEO Techniques That’ll Increase Your Search Traffic – PixyFox- Consulting | Media | Marketing
Pingback: 19 Advanced SEO Techniques That'll Double Your Search Traffic