Plan Your Website Content Using Content Maps

Content maps work like mind maps. The only difference is that they focus on a website’s content.

This visual technique helps people understand and organize the content flow on their site. This is a relatively simple strategy, but it can significantly improve the website’s content.

Content means the social elements in the website, the web copy, interactive presentations, videos and other elements that will attract visitors.

Meanwhile, content mapping is more related to user interface design or architecture. Content maps are essential in developing a long-term content strategy.

With this, they are able to come up with strategies that will allow them to effectively deal with these issues. There are many reasons why web designers create content maps before building their sites.

Visualize It First

With content maps, designers and developers can come up with a realistic vision of the site structure and visualize the requirements needed to execute the project.

In addition, it helps you choose a good structure for website usability, as the navigation and how it relates to the different sections of content have been thought out well before any design starts.

Enhances Team Collaboration

Content maps provide the opportunity for everyone involved in the production process to share their visions and ideas and agree on methods that work well together. With this, different individuals will be encouraged to collaborate with each other and work as one to achieve the same goal.

Detects Potential Gaps and Opportunities Easily

Content maps allow web designers to visualize the content. With this, they are able to detect potential gaps that they should address and find opportunities they can take advantage of.

Getting Started with Content Maps

Before coming up with content maps, it is important that the web designer understands the goals of the business clearly. They should know the clients and what they expect to see on their website.

They must consider the user’s needs by putting themselves in their shoes. Most importantly, web designers should be aware of their limitations. Knowing all this will ensure smooth-flowing content mapping.

Meanwhile, web designers who are working on an existing site that needs to be redesigned should perform a content audit first. With this, they will evaluate the existing content and see what should be added or eliminated. Doing so helps them save a lot of time and possibly use current content for other purposes.

Content Mapping Tools


Mindmeister is a user-friendly tool to create content maps. With this, web designers are able to share their creation by simply inviting others through email. Alternatively, they can send them a secure link. Doing so allows a number of individuals in on the thinking session in real time. This tool also has a history playback feature that allows users to save every change made. They can undo changes that may have been overwritten. The content maps created are securely stored online and can be accessed from anywhere at any time. The offline mode option will allow users to use the service even without an Internet connection.


iMindMap6 is a stunning tool for creating content maps. In addition to the basic features, iMindMap6 provides more visually inspiring capabilities.

This includes map snippets, flowcharts and 3D presentations. Web designers can now create their content maps in 3D. It also boasts fast start up times for smoother and more flexible content mapping. Web designers can also save their presentations within their maps.


Xmind offers a unique mind map structure that contains a root center with branches. It also features an Org-chart, Logic-chart and Tree-chart. Org-charts simplify the company and department structure while Logic-charts help sort out the reasons. The most important feature is that all these charts can be used in one map.


Mindjet features maps, tasks and timelines that allow users to turn brainstorming into action plans. With this, they are able to effectively identify their priorities, goals and strategies.

Mindjet allows for using the map to stimulate innovative thinking. Web designers can also freely add attachments, hyperlinks, spreadsheets, images and content. The integration and sharing features support SharePoint, Microsoft Outlook and the Mindjet web app.


Freemind features fast one-click navigation and fully functional HTML link following. Freemind has supported folding since its first version. In addition, it has smart drag and drop for multiple selected nodes.

Web designers can export maps to HTML, and they can use and edit long multiline nodes.

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Analytics & AdWords certified growth engineer with over a decade experience in making businesses successful. I own and operate AXZM and often speak at top national industry conferences on the topics of strategy, design and marketing technology. Work with me or learn more about me here. Follow me @nawlready

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You must be pretty smart because you're here. We like your style. You can have all of our latest tools, tactics and growth strategies FREE, in your inbox, every month or so. 

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