Category Archives: PPC

Do Low PPC Daily Budgets Negatively Impact Conversions?

Looking for ways to improve your AdWords campaigns? In this article I pose the question of whether low PPC daily…
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How to Improve Under Performing PPC Keywords

Have you run Google AdWords that didn't get any results? It could be your keyword selections. In this blog I…
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Reduce Pay Per Click Advertising Cost by Improving Quality Scores

One of the key ingredients to increasing the performance of your Pay Per Click Advertising on Google Adwords is improving…
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10 Essential Bid Management Tools

If you are marketing online you can't avoid pay per click advertising. Google has the lions share of paid online…
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Retargeting 101

Retargeting seeks to solve the problem of website bounce rates. An alarming percentage of people only stay on a website…
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Getting More Conversions From Your Adwords Campaigns

If your business provides quality goods and/or services for clients and customers, but you're having a tough time gaining traction…
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Lower Your Cost Per Click Through Location Targeting

Your product or service might be incredible, but if you only offer it in a specific region, it would be…
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