Strategies For Building Your Customer Base

If there’s one thing a business could always stand to grow bigger, it’s its customer base. For some online entrepreneurs, growing a customer base comes easier to them than for others.

The good news is that there are countless strategies and tips for those who are having a harder time with finding and keeping those crucial leads.

These are tried and true strategies that have worked time and time again for many business leaders such as yourself, and the best part is that it’s free information!

E-mail Still Works

Contrary to popular belief, email marketing is still a very solid strategy for building your customer base up. However, this may not shed much light on what you actually need to do to gain more of a customer base via the email method.

Luckily, services like Mail Chimp and Constant Contact exist to help people like you reach out more easily to their customers. These services come with fantastic features that help you build your list, create attractive signup forms for your website, create your own templates, and much more.

Additionally, you can do other things to get extra subscribers by using call-to-actions, testimonials, and much more. Just be mindful of the CANN-SPAM Act.

Without proper compliance, winding up in a legal mess is not completely out of the realm of possibilities. Consider business ethics and the legality of what you’re sending before using this method!

Online Video Wins

Online video is another great way to gain a customer base. Not only do online videos tend to rank better than traditional text pages, but they are also more engaging than a simple article or text file.

You can easily connect with potential customers by using engaging headlines, providing good content (heck, have fun with it), providing links in the description and comments to help funnel your traffic, and much more.

Media online is more accessible than ever to users, and it’s definitely a good business strategy to take advantage of it.

Quality Content, Always

Of course, quality content is a must. How many times have you ever stumbled across an article or website that contained dull, recycled, or “spammy” content?

You probably don’t stick around long because of it, either. Search engines like Google and Yahoo! definitely reward for quality content, and it will even help build an engaging and trustworthy relationship with your existing and potential customer base.

If you try to compensate for quantity by skipping out on quality, your business will probably significantly hurt in the long run. Additionally, your customer base with suffer.

Look Good When You Are Looking Good

Now it’s time to talk a little bit about the look and feel of your content and website. A bad design with poor navigation or other features is all it can take for a customer to make a snap judgment about you and leave.

This is why its crucial to continue improving on your design at all times. Is it easy to navigate your website? If you wanted to make a purchase immediately from any point on your website, how quickly could you do it?

A good design can most certainly lower bounce rates and dramatically increase the likelihood of conversions with your customer base.

Continually test and analyze your site. Don’t be afraid to check up on competitors and see what they’re doing to get and keep their customer base.

Share and Share Alike

Lastly, you’ve probably heard of businesses using social media to connect with their customer bases and improve business. Social media for business is a proven tactic that works due to the unique connection that the business can make with the user on a more personal level.

For example, a business that uses Twitter actively might communicate directly with its customer base and leads. This not only satisfies the customer, but other potential viewers will see that and understand that you care about your customer base and want to engage them.

Social media is perfect for advertising and getting the word out about your business as well. Once you connect with a large group of users, your exposure could go through the roof.

You could, at that point, do things such as post offers and discounts during peak hours to get maximum exposure. There are tons of ways you can spin it.

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Analytics & AdWords certified growth engineer with over a decade experience in making businesses successful. I own and operate AXZM and often speak at top national industry conferences on the topics of strategy, design and marketing technology. Work with me or learn more about me here. Follow me @nawlready

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You must be pretty smart because you're here. We like your style. You can have all of our latest tools, tactics and growth strategies FREE, in your inbox, every month or so. 

You're one step closer to greatness! Confirm your email so we can start sending you awesome stuff.