Why Your Business Should Be Using Google Analytics

If you own a website, especially one that functions as a business, one of the most important things you may become interested and concerned with is your traffic. Google Analytics is one of the top free tools that you can use to measure inbound traffic to your website.

An individual can use Google Analytics simply by signing up with their pre-existing Google account; of course, if you do not have one, signing up for one is just as easy. It asks you information about your website, including your web address, and in turn gives you an asynchronous tracking code to implement into your web HTML coding. In other words, you paste this code into the HTML of your website and Google Analytics provides you with a plethora of information.

Google Analytics has 6 different forms of analytics at your disposal to help you monitor and gain traffic and potential sales for you and your website.

Analysis Tools

Analysis tools allow you to:

  • See the immediate effects of any updates or changes you make
  • Build custom reports
  • See where visitors are most engaged on your site
  • See how visitors navigate about your site
  • Apply different segments to give you particular information, like “visits with conversions”
  • Customize your dashboard to include performance indicators most important to you
  • Easily share information with others, including colleagues and teammates
  • Use applications, plugins, and other features

Content Analytics

Content analytics allows you to:

  • Set up experiments to test traffic inflow
  • Find out what people are searching for
  • Test how long your website takes to load
  • See how visitors interact on your website
  • Import Google AdSense to help display ads

Mobile App Analytics

Mobile app analytics allows you to:

  • Monitor customer discovery and download of your apps
  • Understand where your traffic is coming from and where it will increase
  • Appear on Google searches, content websites, and in other apps

Conversion Suite

Conversion suite allows you to:

  • Understand how visits become sales
  • Understand why customers buy and the type of purchases they make
  • See the impact that other outlets make on your site, including email, social media, marketing, etc.
  • Build and customize your marketing strategy

Social Reports

Social reports allows you to:

  • Measure the impact of social media on your site
  • Learn where your engaging visitors come from
  • See what your visitors share with others

 

Advertising Analytics

Finally, advertising analytics allows you to:

  • Make search engine marketing more effective
  • Reach customers that are interested in you
  • Learn the effects of display to new customers
  • Understand ad and app performance
  • Optimize digital marketing
  • Understand what marketing activities are working for you

Conclusion

In summary, Google Analytics has the ability to give developers and marketers the information that matters most to them. You will be able to track traffic and sales from every which way in order to optimize your website and market yourself to the greatest effect.

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Analytics & AdWords certified growth engineer with over a decade experience in making businesses successful. I own and operate AXZM and often speak at top national industry conferences on the topics of strategy, design and marketing technology. Work with me or learn more about me here. Follow me @nawlready

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You must be pretty smart because you're here. We like your style. You can have all of our latest tools, tactics and growth strategies FREE, in your inbox, every month or so. 

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